All posts by Executive Events

How to Use Social Media During Your Event

Marketing for an event is an important step in achieving your desired audience and attendance goals. Most of this will occur beforehand, but it is crucial to continue marketing during the event as well. And one of the most efficient ways to accomplish this is through social media.

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4 Ways to Be the Best Company at Your Next Job Fair

Oh, job fairs. Setting up the perfect, eye-catching booth, preparing your winning pitch, and fighting for the attention of job seekers. Events like this are great to attract new talent, network, and promote your business, but you have to do them right if you want to reap the rewards.

So how do you make your business stand out amongst the rest? These hiring experts shared their insight on making your company the best at the fair. Here’s how:

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7 Things That WIll Improve the Number of Yes RSVPs

There’s nothing like the anxiety of sending out that first invite blast. It’s like asking several hundred people out on a date all at once (and they don’t even have to reject you to your face).

So how do you avoid being ghosted by your entire guest list? There are plenty of party planning softwares out there to help ensure that your next invitation looks clean, professional, and definitely gets your guests excited for your event. Check out some of these proven tips for getting that coveted RSVP.

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4 Event Marketing Tips for Business Owners

Congratulations! You’ve decided to do an event for your business. Events are a great way to promote your company directly to your target audience. These experiences are all about building relationships – the holy grail of marketing in the 21st century! Relationships secure customer’s loyalty. Sales funnels are shortened and brand awareness skyrockets.

Here are four quick tips to help increase the effectiveness of your next event:

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Event Marketing and Consumer Purchase Decision: Companies Turn To Outdoor Movies To Promote Brand

Marketing is always changing. Chances are, a strategy that has worked for you in the past will not always bring the same success. To stay competitive in the dynamic marketing arena, it is important to stay on top of current marketing trends and learn how to use them to best promote your brand.

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Event Marketing 101 – Getting the Word Out

You may want to get sophisticated with a website that enables online registration, email reminders to registrants and email blasts to prospective attendees, but event marketing is all about getting the word out.

No matter what size event, there is no shortage of tools to help you realize that goal. It could be a quarter-page or even full-page ad in the newspaper or even a multi-page brochure.

Providing accurate information to the attendees is one of the main ingredients to success. Other marketing ideas like direct mail, email marketing, blog marketing, event sponsorship etc. can be appropriate and effective.

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Event Marketing Presentation Review by Inside Business

The Women in Defense of Greater Hampton Roads hosted a luncheon event this month featuring guest speaker Deany Dormer, owner and event planner at Executive Events, an event management and planning company that focuses on growing businesses and nonprofits through events.

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4 Steps to Successfully Evaluate Your Event’s Performance and Find Scopes for Further Improvement

Events do not end with the departure of the last guest. Post event analysis, or more popularly known as event evaluation, is a basic step that organizers need to adhere to in order to quantify the event and identify any scope for future improvement. The aim is to distinguish the mistakes and learn from them. The evaluation process is the answer to queries on whether you have been successful in achieving your goals or was your message properly conveyed to the target audience. Today, there are various Cloud-based software products which come with tools that ease the process of event evaluation for organizers.

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Event Mobile Apps – Event Mobilization and Increased Attendee Participation

Almost every company organizes events to promote their products and services. These events play an important role in helping companies grow their business effectively. With the advancements in technology and growing expectations of attendees, events have gone mobile. Attendees now appreciate getting all the required event information at their fingertips. On one hand where these apps have made it truly convenient for attendees to participate in events, on the other hand, sponsors have found a great platform in these apps to reach their target audience.

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Promotional Gifts For Conferences And Exhibitions

At conferences, exhibitions and product launches promotional gifts are one the most versatile and cost effective ways to get your company noticed.

Everyone likes to pick up a selection of freebies when attending these events but there are a number of things to take into consideration when selecting the products for your campaign.

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