A VIP could be your top customer. In some cases, a top customer could represent up to 50 percent of a company’s business. For a nonprofit company, a VIP could be the top donor. Or it may be customers who refer business to you, or your top volunteers. Whomever your VIP’s are make sure you are inviting them to your current events and creating events for them that show your appreciation. Executive Events will work with you to keep these relationships strong and increase VIP loyalty.
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