A VIP could be your top customer. In some cases, a top customer could represent up to 50 percent of a company’s business. For a nonprofit company, a VIP could be the top donor. Or it may be customers who refer business to you, or your top volunteers. Whomever your VIP’s are make sure you are inviting them to your current events and creating events for them that show your appreciation. Executive Events will work with you to keep these relationships strong and increase VIP loyalty.
Hospitality and VIP events can be an important marketing tool to grow and maintain the loyalty of key players. Every company and organization has someone they consider a VIP. Who are yours? Have you thanked or acknowledged them lately? Strengthening these relationships could have a significant impact on increasing your company’s revenue.