All posts tagged event marketing

4 Reasons Why In-person Event Marketing is Essential

As the online space grows ever more crowded, in-person events are becoming more essential than ever. They offer the valuable opportunity to speak directly to your target audience and form in-person connections with them. At an in-person event, you can get immediate feedback and control the customer experience in a unique way. This is why event marketing is an essential element of your marketing mix.

You Build an Emotional Connection

People come to your event because they’re interested in what you have to offer. Basically, they’re self-selected as the best possible audience to receive your brand message and ultimately buy your product or service. Instead of talking to the internet at large or every reader of a newspaper or the drivers going by on the highway, you’re speaking directly to your target demographic.

You can use that opportunity to build an in-person connection that feels more immediate and personal than other forms of marketing. In-person events build an emotional connection with attendees, as Howard Givner explained in an article from Entrepreneur.

Givenr says that companies can leverage the connection guests built at an event, cultivating their emotional connection into an ongoing relationship.

Even if attendees don’t buy right away, they’ve become warm leads, primed for a sale.

You Get Immediate Feedback

At an in-person event, you have an ideal opportunity to get immediate feedback on your product or service. No need for focus groups or emailed customer surveys. Guests can try your product in real-time. You can address their questions right away.

This give and take helps you break down barriers to the sale and show potential customers exactly why they need your product or service.

And the value extends far beyond the end of the event. You can use the feedback, questions and discussion to inform your marketing strategy. For example, you might write a blog based on a question you heard several times or start a new Facebook ad campaign showcasing a feature your attendees were particularly excited about.

You Can Curate the Customer Experience

Consumers are bombarded by advertising and marketing messages all day every day. Experts claim a person sees as many as 10,000 brand messages per day. That’s a lot of competition for your ideal customer’s attention.

At an in-person event, your competitors are left outside. Instead of seeing dozens or hundreds of options, attendees see one, yours. That gives you an uninterrupted platform for evangelizing your product or service.

Event Marketing Works

In the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends survey, event marketing topped the list of effective marketing strategies. And with good reason. According to the EventTrack Content Benchmarking Report, 74% of consumers say they’re more likely to purchase after attending a branded event.

The evidence is clear — event marketing just works.

Let Executive Events assist you to plan an event that promotes your business, generates leads and creates a lasting buzz. For more information contact Executive Events at Info@AssistMyEvent.com or at 757-785-5081.

4 Event Marketing Tips for Business Owners

Congratulations! You’ve decided to do an event for your business. Events are a great way to promote your company directly to your target audience. These experiences are all about building relationships – the holy grail of marketing in the 21st century! Relationships secure customer’s loyalty. Sales funnels are shortened and brand awareness skyrockets.

Here are four quick tips to help increase the effectiveness of your next event:

Read more

Event Marketing and Consumer Purchase Decision: Companies Turn To Outdoor Movies To Promote Brand

Marketing is always changing. Chances are, a strategy that has worked for you in the past will not always bring the same success. To stay competitive in the dynamic marketing arena, it is important to stay on top of current marketing trends and learn how to use them to best promote your brand.

Read more

Event Marketing 101 – Getting the Word Out

You may want to get sophisticated with a website that enables online registration, email reminders to registrants and email blasts to prospective attendees, but event marketing is all about getting the word out.

No matter what size event, there is no shortage of tools to help you realize that goal. It could be a quarter-page or even full-page ad in the newspaper or even a multi-page brochure.

Providing accurate information to the attendees is one of the main ingredients to success. Other marketing ideas like direct mail, email marketing, blog marketing, event sponsorship etc. can be appropriate and effective.

Read more

Event Marketing Presentation Review by Inside Business

The Women in Defense of Greater Hampton Roads hosted a luncheon event this month featuring guest speaker Deany Dormer, owner and event planner at Executive Events, an event management and planning company that focuses on growing businesses and nonprofits through events.

Read more

3 Ways Event Marketing Increases Business

When you hear the term Event Marketing, you may assume it only means marketing for a specific event. While it does mean this, Event Marketing is also a strategic marketing strategy that directly invites your target audience to participate in the advancement of your brand.

Read more

Event Mobile Apps – Event Mobilization and Increased Attendee Participation

Almost every company organizes events to promote their products and services. These events play an important role in helping companies grow their business effectively. With the advancements in technology and growing expectations of attendees, events have gone mobile. Attendees now appreciate getting all the required event information at their fingertips. On one hand where these apps have made it truly convenient for attendees to participate in events, on the other hand, sponsors have found a great platform in these apps to reach their target audience.

Read more