All posts tagged event planning

How an Outside Event Manager Can Save Your Business Money

When it’s time to plan a marketing event for your business, which is the more cost-effective option; hiring an outside event manager or using your internal marketing team?

Your first instinct might be to choose the internal marketing team. After all, you’re already paying their salary so there’s no need to hire someone else. But not so fast.

Using your internal team can cost you money in the long run. Sure, the up-front cost will be absorbed in payroll, but your ROI is likely to suffer. Here’s why.

The benefit of focus

First, let’s assume your marketing team is like every other marketing team on the planet. They’re busy managing multiple complex projects with competing timelines. If you task them with coordinating an event, they’ll be handling the details in between fielding sales team emails, writing a script for the radio ad, and setting up a content calendar for the next three months.

Meanwhile, an outside event manager is focused on your event. She takes the detail work off the shoulders of the marketing team but still collaborates with them on the big picture marketing goals.

While your in-house marketers are generalists, your event manager is a specialist. All of her energy and talent goes into a meticulously planned event that surpasses your goals.

Expertise and proven connections

Everyone has heard the axiom, practice makes perfect. While your in-house team might organize one or two events a year, an event planning professional has dozens or even hundreds of successful events under her belt. She knows what works and what doesn’t and brings you the benefit of her expertise.

Experienced event planners know where costs can be cut without skimping on quality. They use their expertise to make sure every dollar you spend gives you the highest possible return on investment.

In addition to her expert knowledge, she comes prepared with a roster of vendors, venues, caterers and other service providers who can make sure your event goes off without a hitch. She knows the best in the business and will bring them in where they can be most effective for your event. Sometimes she can even turn those preexisting relationships into discounts or special deals for you.

Event Managers keep an eye on the trends

Sure, your marketing team might know all about the latest trends in inbound marketing or how to use big data, but do they have their finger on the pulse of the event industry? Do they know what the next hot trend is and how to best capitalize on it for your business? Probably not.

A professional event planner makes it her job to know where the industry is going and what is likely to work in the future. She’ll make sure that your event exceeds attendee expectations by delivering the latest and greatest the industry has to offer.

That translates to a better overall attendee experience. Attendees walk away more engaged, better informed, and more likely to buy.

If you’re ready to get higher ROI for your event by working with a professional event manager, contact Deany Dormer at 757-785-5081.

 

4 Reasons Why In-person Event Marketing is Essential

As the online space grows ever more crowded, in-person events are becoming more essential than ever. They offer the valuable opportunity to speak directly to your target audience and form in-person connections with them. At an in-person event, you can get immediate feedback and control the customer experience in a unique way. This is why event marketing is an essential element of your marketing mix.

You Build an Emotional Connection

People come to your event because they’re interested in what you have to offer. Basically, they’re self-selected as the best possible audience to receive your brand message and ultimately buy your product or service. Instead of talking to the internet at large or every reader of a newspaper or the drivers going by on the highway, you’re speaking directly to your target demographic.

You can use that opportunity to build an in-person connection that feels more immediate and personal than other forms of marketing. In-person events build an emotional connection with attendees, as Howard Givner explained in an article from Entrepreneur.

Givenr says that companies can leverage the connection guests built at an event, cultivating their emotional connection into an ongoing relationship.

Even if attendees don’t buy right away, they’ve become warm leads, primed for a sale.

You Get Immediate Feedback

At an in-person event, you have an ideal opportunity to get immediate feedback on your product or service. No need for focus groups or emailed customer surveys. Guests can try your product in real-time. You can address their questions right away.

This give and take helps you break down barriers to the sale and show potential customers exactly why they need your product or service.

And the value extends far beyond the end of the event. You can use the feedback, questions and discussion to inform your marketing strategy. For example, you might write a blog based on a question you heard several times or start a new Facebook ad campaign showcasing a feature your attendees were particularly excited about.

You Can Curate the Customer Experience

Consumers are bombarded by advertising and marketing messages all day every day. Experts claim a person sees as many as 10,000 brand messages per day. That’s a lot of competition for your ideal customer’s attention.

At an in-person event, your competitors are left outside. Instead of seeing dozens or hundreds of options, attendees see one, yours. That gives you an uninterrupted platform for evangelizing your product or service.

Event Marketing Works

In the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends survey, event marketing topped the list of effective marketing strategies. And with good reason. According to the EventTrack Content Benchmarking Report, 74% of consumers say they’re more likely to purchase after attending a branded event.

The evidence is clear — event marketing just works.

Let Executive Events assist you to plan an event that promotes your business, generates leads and creates a lasting buzz. For more information contact Executive Events at Info@AssistMyEvent.com or at 757-785-5081.

7 Things That WIll Improve the Number of Yes RSVPs

There’s nothing like the anxiety of sending out that first invite blast. It’s like asking several hundred people out on a date all at once (and they don’t even have to reject you to your face).

So how do you avoid being ghosted by your entire guest list? There are plenty of party planning softwares out there to help ensure that your next invitation looks clean, professional, and definitely gets your guests excited for your event. Check out some of these proven tips for getting that coveted RSVP.

Read more

4 Event Marketing Tips for Business Owners

Congratulations! You’ve decided to do an event for your business. Events are a great way to promote your company directly to your target audience. These experiences are all about building relationships – the holy grail of marketing in the 21st century! Relationships secure customer’s loyalty. Sales funnels are shortened and brand awareness skyrockets.

Here are four quick tips to help increase the effectiveness of your next event:

Read more

Event Marketing and Consumer Purchase Decision: Companies Turn To Outdoor Movies To Promote Brand

Marketing is always changing. Chances are, a strategy that has worked for you in the past will not always bring the same success. To stay competitive in the dynamic marketing arena, it is important to stay on top of current marketing trends and learn how to use them to best promote your brand.

Read more

Event Marketing 101 – Getting the Word Out

You may want to get sophisticated with a website that enables online registration, email reminders to registrants and email blasts to prospective attendees, but event marketing is all about getting the word out.

No matter what size event, there is no shortage of tools to help you realize that goal. It could be a quarter-page or even full-page ad in the newspaper or even a multi-page brochure.

Providing accurate information to the attendees is one of the main ingredients to success. Other marketing ideas like direct mail, email marketing, blog marketing, event sponsorship etc. can be appropriate and effective.

Read more

Event Marketing Presentation Review by Inside Business

The Women in Defense of Greater Hampton Roads hosted a luncheon event this month featuring guest speaker Deany Dormer, owner and event planner at Executive Events, an event management and planning company that focuses on growing businesses and nonprofits through events.

Read more

3 Ways Event Marketing Increases Business

When you hear the term Event Marketing, you may assume it only means marketing for a specific event. While it does mean this, Event Marketing is also a strategic marketing strategy that directly invites your target audience to participate in the advancement of your brand.

Read more

4 Steps to Successfully Evaluate Your Event’s Performance and Find Scopes for Further Improvement

Events do not end with the departure of the last guest. Post event analysis, or more popularly known as event evaluation, is a basic step that organizers need to adhere to in order to quantify the event and identify any scope for future improvement. The aim is to distinguish the mistakes and learn from them. The evaluation process is the answer to queries on whether you have been successful in achieving your goals or was your message properly conveyed to the target audience. Today, there are various Cloud-based software products which come with tools that ease the process of event evaluation for organizers.

Read more

Event Mobile Apps – Event Mobilization and Increased Attendee Participation

Almost every company organizes events to promote their products and services. These events play an important role in helping companies grow their business effectively. With the advancements in technology and growing expectations of attendees, events have gone mobile. Attendees now appreciate getting all the required event information at their fingertips. On one hand where these apps have made it truly convenient for attendees to participate in events, on the other hand, sponsors have found a great platform in these apps to reach their target audience.

Read more